Why UX Matters

Image Credit: Raw Pixel

Image Credit: Raw Pixel

A website is a necessity for businesses and organizations of any size these days. Many small businesses and first-time business owners are thinking about creating a new website for their business this year. You have several options to choose from, but one opportunity to make a positive impression.

Most businesses must operate on a tight budget and may not understand the full value of proper color management, load speeds, user experience (UX) or search engine optimization (SEO). Often the value of these benefits is not explained or allowed to be viewed as extras, that leads the business owner to place more attention on cost than experience. We agree that cost is important and we make it a priority in each design because the cost of having a poorly designed website to your business will be greater than any amount we would ever charge.

When designing a website or mobile app, we would like for you to understand that the user experience is critically important. The colors used plays a role. The quality of images is vitally important as well as the load speed. Although we will not focus as much on SEO in this post, consider its benefits as the icing on the cake. What you need to understand is that your website and/or mobile app should be functional as well as easy for anyone to navigate. It should be aesthetically pleasing, using an appropriate amount of colors, words, and images. It doesn't have to cost an arm and a leg. However, if it's not useful for the average consumer on their smartphone, the amount you paid for it will not matter because no one will be using it.

In a survey conducted by Econsultancy, 95% of respondents indicated that a positive user experience is the most important factor when they visit a website. That website you have may have taken 30 minutes to design and maybe it works well enough for you at the present time, but imagine the increase to your conversion rate would be when you employ a user interface that offers a better user experience. According to Forrester, a company experiences a $100 ROI for every $1 they invest in their organization's website or mobile app's user experience.

There's much more we want to share with you regarding this and related topics that will benefit your business but will conclude with this last point for those who may be motivated by cost more than benefits. I'm sure you've heard of ESPN. ESPN.com saw a 35% increase in their profits after updated the design of their homepage based on user feedback. UX Matters; what so many businesses fail to consider is its value to the success of your website or mobile app.