Why Google My Business Still Matters

Image Credit: Google

Image Credit: Google

In June 2017, Google released a new feature through Google My Business. This allows businesses of all sizes to post business information such as sales or advertisements. This feature functions similarly to a Facebook or Twitter post but appears in organic search results.

Interaction with your customer begins before they ever step foot in your establishment. 93% of online experiences begin with a search engine and Google currently holds 80.5% of total search engine market share. That’s a nice increase from 65.5% back in January 2016. I know you’re thinking, but my business is different because we have great content. Unfortunately, great content will get lost on the second page of Google without proper promotion.

Perhaps you already have a Google My Business account and everything was set up months ago. That’s wonderful, but this is where far too many businesses local SEO fail because they are not taking full advantage of Google My Business and how much of a factor it plays in you being found. It’s wonderful that it is set up, but you can’t forget about it. Google is one of the most important factors of your local SEO efforts. It’s vitally important no matter what your business, industry or location.

Four simple reasons why your business benefits from keeping up with your Google My Business dashboard.

  • One of the most important reasons is that it’s a big factor in your business appearing in Google Maps.

  • Another reason is that if you make a change to key contact information, such as website, email address, phone number, address or social media, it needs to be reflected in search results. Someone doing a search for what your business offers or sells near them, and their search results reveal your business, you will likely to win them as a customer.

  • The third reason is that you need to keep up with your business’ online reputation through Google Reviews as well as Google Q&A.

  • Even though we don’t think it’s fair to most business owners, but it reinforces the reasons to stay on top of this is that anyone can suggest a change or an edit to your business listing, including your competition. Let that sink in for a moment. Now, these user-generated changes can be made live on your listing, and you might not even be notified the changes have been made. This includes changing your physical business location. We feel this is one of the most important reasons.

You’re in business to do what you do. The stuff we’re talking about here is what we do so you can do what you do without the added stress or outrageous costs. Our purpose is not to scare anyone or to act as if we are the only ones who can help you. Although we could continue with the reasons why Google My Business should matter to you, we will save some of this for a later conversation with you. We want to help.

We’re regular people just like you, so let me make it easy for all who may be asking this question. How much does it cost?

Although we’re speaking in terms of the industry standards here to give you an idea. The typical local SEO management can cost a business is between $300 to $2,000 per month. It depends on your business's needs, size, number of locations, your competition, as well as your geographic location. The investment essentially is determined by how you value having the peace of mind that someone is looking out for your business.