We’ve all heard of responsive websites, but why not social media? Your social media can and should be responsive if you’re interested in growing your social engagement. It’s not difficult and only requires effort.
How often have you visit a company’s Facebook page only to find their response to customer inquiries and comments are non-existent. This only makes your customer get more agitated and offers others the impression of your unresponsiveness or in other words, beware.
One of the best things you can do for your online reputation is replying to a current or potential customer quickly via your social media channels is an easy way to make a good impression. One company who does this well is Squarespace. They’re just as if not more responsive than their websites. When you do this it shows that you care about their problems, needs and concerns. When you are not responsive it sends a message that you do not care. Also, a quicker response time might result in a quicker sale or resolution for your business, all things that could affect your bottom line.
There’s always those people who can not be satisfied or complaint is baseless. You should never allow abusive, threatening or derogatory language from any customers. Most people simply want you to show you care and are listening to them. So always remain professional and respond quickly.