Social media managers for any business should have what’s commonly called, “Social Media Marketing Strategy” if they're serious about what they do. I suggest that more should include a Social Media Crisis Plan within their strategy. In this day and age is bound to happen; someone hacks your Twitter account and begins publishing propaganda or negative statements that immediately causes alarm. You need to have a plan of action in place to address the crisis.
The benefits Progressive Web Apps present small businesses is boundless. These are just a few to consider. If you don’t know what a Progressive Web App is, then allow me to offer a quick definition before I share some of its benefits. Progressive Web Apps is a new app technology with the Native App capabilities we’re all familiar with, but just better. So whether you’re needing the ability to access features like push notifications, geofencing or loyalty rewards, its possible.
If 70% of mobile searches lead to online action within an hour, wouldn't it be wise to ensure you make every effort to ensure your business is easily discoverable? Now if you question how to do that if I don't know what they're using to search, then I would strongly recommend you go to this site called Google and another called Bing and begin there.
We’ve all heard of responsive websites, but why not social media? Your social media can and should be responsive if you’re interested in growing your social engagement. It’s not difficult and only requires effort.
One of the biggest opportunities you have on social media is the opportunity to create conversations. The point of social media is conversation, but so often it’s the one people and especially businesses seem to neglect. Therefore, if you want to grow your target audience, you must begin to talk to and listen to people.
Many of us have heard of the term, "Side-Hustle", but just because you have a side-hustle doesn't mean you have an entrepreneur mindset. If that side-hustle never ends or always changes, then it's just an indicator that you still have an employee mentality rather than an entrepreneurs mindset.
Recently, Google has been moving away from a reward system to a punitive one. Websites using SSL will continue to get an SEO boost since it became a confirmed ranking signal in 2014. What you need to know if you’re not using SSL is that Google is blacklisting non-HTTPS websites that allowed password fields and credit card forms and many other content fields on a form to be filled without this protective security. You don’t have to be Equifax, Yahoo or Target to be hacked.
While many digital marketers are concerned with over-messaging their followers and users, the real concern should be under-messaging.
One of the most important benefit of having your own app is letting your customers know where you’re going to be, when you’re going to be there and for how long. It’s one thing to share a post on Twitter, but it’s only useful for those who are online and see your tweet in their newsfeed, which is not an easy task these days.