Why Google My Business Still Matters

Perhaps you already have a Google My Business account and everything was set up months ago. That’s wonderful, but this is where far too many businesses local SEO fail because they are not taking full advantage of Google My Business and how much of a factor it plays in you being found. It’s wonderful that it is set up, but you can’t forget about it. Google is one of the most important factors of your local SEO efforts. It’s vitally important no matter what your business, industry or location.

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Are You Ready for Your Social Media Crisis?

Social media managers for any business should have what’s commonly called, “Social Media Marketing Strategy” if they're serious about what they do. I suggest that more should include a Social Media Crisis Plan within their strategy. In this day and age is bound to happen; someone hacks your Twitter account and begins publishing propaganda or negative statements that immediately causes alarm. You need to have a plan of action in place to address the crisis.

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PWA’s are Making Apps Fun Again

The benefits Progressive Web Apps present small businesses is boundless. These are just a few to consider. If you don’t know what a Progressive Web App is, then allow me to offer a quick definition before I share some of its benefits. In brief and simplest definition; a Progressive Web App uses modern web capabilities to deliver an app-like user experience. These are just a few reasons how they can benefit your small business.

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Where Ya At?

One of the most important benefit of having your own app is letting your customers know where you’re going to be, when you’re going to be there and for how long. It’s one thing to share a post on Twitter, but it’s only useful for those who are online and see your tweet in their newsfeed, which is not an easy task these days.

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Is your website secure?

It’s a simple question and you may think your website is secure and perhaps it is, but this is a question many small businesses, nonprofits, and those do-it-yourself folks never consider when it comes to developing their website. I’ll keep this simple because discussing SSL Certificates isn’t really a sexy topic, but a necessary one if you’re in business or requesting any information from those who visit your website.

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