To quote a respectable President, Theodore Roosevelt; “In any moment of decision, the best thing you can do is the right thing. The next best thing is the wrong thing, and the worst thing you can do is nothing.”
The benefits Progressive Web Apps present small businesses is boundless. These are just a few to consider. If you don’t know what a Progressive Web App is, then allow me to offer a quick definition before I share some of its benefits. In brief and simplest definition; a Progressive Web App uses modern web capabilities to deliver an app-like user experience. These are just a few reasons how they can benefit your small business.
Easy to Find
Easily identified by search engines, allowing the app to come up in search results. So if you’re properly utilizing SEO, you could have your app discovered by more people than you intended or believed possible. Whether it’s through a post in Pinterest, Twitter, Facebook or in an article from your blog. Your app’s marketability is endless.
All of the friction your phone or tablet experiences from downloading is removed, because there’s nothing to download. Your app is launched straight from a URL without needing to download it from an app store. Saving you time and space.
There’s no need to be concerned about updating the app when your phone’s OS has an update, because the app is always displayed in its most recent version. So if you have an addition to your app, your users do not have to update anything to experience the addition. Just open and use.
No App Store
Finally, this benefit is centered more around you, the small business owner more than it is to your customers. There’s no more Apple App Store or Google Play Stores to contend with. There’s not a need for a developer account, in the case of Apple is an expensive annual fee. There’s no waiting for approvals and best of all you don’t have to worry about all of the endless regulations. Sure, there’s some things that are simply good business practices, even with apps, but PWA’s allows your app to be free bound by its own uniqueness.
The bottomline is this; Progressive Web Apps is a new app technology with the Native App capabilities we’re all familiar with, but just better. So whether you’re needing the ability to access features like push notifications, geofencing or loyalty rewards, its possible.
Before I end, allow me to add this caveat to consider. If your business offers its products or services to other countries where the broadband speeds are not as fast as they may be in the United States or Canada. Downloading a native app may take much longer than most people are willing to wait. That issue is eliminated with PWA’s.
When companies such as Forrester & Gartner, a worldwide technology research firm are saying that it’s not a matter of IF, but WHEN companies need to factor in PWA’s as part of their overall mobile development and I would add social media marketing strategy — you know that its the future of apps.
Now is the time to begin considering how a Progressive Web App can help your business?
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